0
years
of your life, spent looking at a 6-inch screen.
based on avg. daily smartphone use, extrapolated over a lifetime
[ IMAGE: THUMB MID-SWIPE, MOTION BLUR,
AI-GENERATED ]
01
HOW IT WORKS — 01

Built like a slot machine.

Every scroll is a pull of the lever. You never know if the next one pays out — a video, a like, a message. That uncertainty is the hook, not the content.

[ IMAGE: SHRINKING PULSE / HEARTBEAT LINE
GOING FLAT, AI-GENERATED ]
02
HOW IT WORKS — 02

The spikes get shorter. The gaps don't.

Each hit of dopamine wears off faster than the last. What's left in between is restlessness — the urge to check, even when you know there's nothing new.

FALLINGSIGNAL
Instinct hoodie, front
Instinct neck label preview
Neck LabelWoven ID, printed reminder
Instinct neck label close-up, full size
Instinct hoodie back print, trapped in the algorithm
DISCONNECT DEPT.

Trapped In The Algorithm — Hoodie

Detail

Take a closer look — there's more going on with this piece than what's out front.

DD.014 — Hoodie / Autumn Coll.
Shop this Hoodie
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[ FRONT SHOT — SIGNAL HOODIE,
AI-GENERATED ]
[ PREVIEW ]
Neck LabelWoven ID, printed reminder
[ CLOSE-UP — NECK LABEL,
FULL SIZE, AI-GENERATED ]
[ BACK SHOT — SIGNAL HOODIE PRINT,
AI-GENERATED ]
FROSTLINE DIVISION

Signal Hoodie

Detail

Take a closer look — there's more going on with this piece than what's out front.

FD.007 — Signal Hoodie / Autumn Coll.
Shop the Signal Hoodie
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@instinct_clothing_de